What’s the overall objective for needing this promotional item?
Setting an objective such as securing 5 meetings with executives, 10 referrals, or fundraising $1500 on a cancer research walk will go a long way to helping determine what product will best suit your needs!
Who is my audience?
Millennials? Senior Citizens? C-Suite Executives? University Freshman? All target groups feature different needs or interests that you need to know to help select the most powerful products. Location also plays a role! I.E. C-Suite Executives and Senior Citizens might not have a use for lime green event sunglasses
What makes them tick?
Knowing an audiences interests or needs will bring you closer to a product that will catch their attention, and create positive association with your brand! I.E. First year students moving into new student homes could benefit from a branded portable tool kit or all-in-one tool!
What key benefits do I have to offer them?
What products or services do you offer that will be useful to your audience? Furthermore, how can the product used bring you closer to that audience?
What is the main message I want to get Across?
Through your use of the product, what do you want to tell the recipient? Sometimes the product can be used to clarify what it is you do, present a feature of your services, or to provide the means to contact you!
Am I buying strictly on price or looking to use this item purposefully?
Sometimes less is more. In some cases, investing more in the product and lower the quantity purchased can mean a better return (recipient more likely to use, keep and cherish the item). Sometimes, larger quantities on a smaller budget are needed to reach a collective audience or to create a community (I.E. Charity Walks)!