Sigma Promotions

8 Steps To Dramatically Increase the Success of your Next Promotion!

1. Pre-Plan

It’s never too early to start planning for your next promotion. Planning ahead will save you time and money while allowing for more creative development on our part to better support you.

2. Define your budget

Let’s work together to determine if your entire budget will be spent on one general item or will you be dividing your budget to sort through the serious prospects, generate interest and book a meeting or close a sale with an incentive.

3. Research your Audience

The more tailored your audience is, the more successful your promotion can be. What appeals to the gender, age and demographic of your ideal client?

4. Choose a theme and appropriate promotional products

Once your objectives are in place and your audience is determined it’s time to get creative! A creative session with the Sigma Promotions team will generate excitement and innovative ideas that you can incorporate in to your marketing materials.

Book a creative planning session now!

5. Send multiple piece mailers

Use a multi-level touch point to entice your audience. If you’re attending a tradeshow, try a combination of e-mail marketing blasts, followed by a contest or incentive at the show and then a post-show follow up direct mail marketing campaign.

6. Have a “Call to Action”

Promotion without a call action is fruitless. Let the prospect know what the next possible steps are. Set an appointment, provide a coupon with an upcoming expiry date, provide an incentive in the way of a gift with purchase for limited time.

7. Reward participation

When prospects do respond to your request, reward participation. Have fun with the reward! Contact Sigma Promotions today to discuss an appealing concepts that will make a lasting impression!

8. Measure Results

Keep a simple spreadsheet or email folder dedicated to your current promotion. Keep all correspondence, feedback and successes of the promotion detailed here. This will assist with calculating the ROI of your efforts and help plan for future growth.